BeSeen — Personal Coaching Platform | Transform Fitness
BeSeen — Personal Coaching Platform

Coaching that actually notices.

Weekly check-ins that remember everything. Personalized responses every single week. Support that shows up before you have to ask for it. Built for every body the fitness industry has overlooked.

Coming Soon — Free 14-Day Trial See How It Works

HRT-aware · Trans-affirming · Built for everyone who has felt overlooked

Every program looks great on paper.

Generic plans

Most fitness programs are built for a fictional average person. Not for someone on HRT. Not for someone managing stress, injury, or a complicated relationship with food. Not for you.

No one notices

You skip a week and nothing happens. No check-in. No adjustment. The app just waits for you to come back like nothing happened.

Wrong assumptions

Standard macro calculators use biological sex as the input. If your body does not match those assumptions, the numbers were never right for you.

Meet your coaching system.

What BeSeen actually does.

Weekly conversations that remember

Every week you answer a short check-in. Not a form. A real conversation that asks follow-up questions, remembers what you said last week, and notices when something has shifted. Your responses shape everything that comes next.

Weekly Check-In

Hey Jordan. How did this week feel overall compared to last week?

Better honestly. Hit all my workouts. Still struggling with late night snacking though.

Four workouts is real consistency. The late night snacking — is that happening on specific days or more random?

Mostly when I'm stressed. Thursdays are brutal at work.

That pattern makes sense. Stress eating on high cortisol days is physiological, not a willpower issue. Let's talk about what we can put in place for Thursdays specifically.

Always available, not just on check-in day

Have a question at 9pm on a Tuesday? Message from your tracking page and get a response within minutes. Sharing a win? Send it. Struggling with something? Ask. Your coaching system is available every day, not just once a week.

Message anytime

Response within minutes, any day of the week

Daily tracking

Weight, food, workouts, habits — all in one place

Progress analytics

See your trends before you notice them yourself

Accountability buddy

Invite anyone to see your streaks and show up together

Personalized every single week

Every week you get a coaching response built around your actual week. Your sleep, your stress, your workouts, your wins, your struggles. Nothing generic. Nothing templated. Something that could only be written for you.

Coaching Response

This week you hit all four workouts — that's the second week in a row. I noticed your sleep scores dipped Tuesday and Wednesday which lines up with your note about work stress. Your Thursday weigh-in was up 1.2 lbs but your trend line is still moving in the right direction. For next week let's keep the same training split and focus on the Thursday evening plan we talked about...

The Process

Simple. Consistent. Yours.

Three steps and you're in. No calls. No complicated setup. Just show up and the system does the rest.

1

Tell us about yourself

A 15-minute intake conversation before your coaching begins. We learn your goals, your history, your real why, and what has gotten in the way before. Everything we learn shapes every interaction from that point forward.

2

Check in every week

On your check-in day you get a reminder with your personal link. The conversation takes 5 to 10 minutes. Log your daily weight, food, workouts, and habits throughout the week.

3

Get your coaching response

Every week a personalized response arrives built around your actual data. Specific enough that you know it was written for you. Actionable enough that you know exactly what to focus on.

Built by someone who gets it.

Built for everyone who has been overlooked.

Standard fitness apps use biological sex as the input for everything. If your body does not fit that binary, the advice was never really for you.

  • HRT-aware macro calculations built specifically for bodies on hormone therapy, not adapted from standard formulas
  • Trans-affirming language built into every interaction — not added as an afterthought
  • Medication and injection reminders built in for clients on GLP-1 or HRT
  • Open to everyone who has ever felt like the fitness industry was not built for them
  • Built and coached by Trey Sheidler — ACE-Certified, Air Force veteran, trans guy, 14+ years coaching

Track food your way.

Three approaches to nutrition so you never have to start from scratch again. Count macros with any app you love, use our portion-based system, or eat intuitively with protein as your anchor. Your coaching system works with your approach, not against it.

3
Tracking approaches
14
Day free trial
200+
Community members
Pricing

Simple pricing.

One plan. Everything included. No tiers, no upsells.

Monthly Annual Save $118
BeSeen Platform

Personal Coaching

Everything you need. Nothing you don't.

$59 /month

Billed annually at $590 Save $118

  • Weekly coaching conversations that remember your history
  • Personalized coaching responses every single week
  • Message anytime — responses within minutes
  • Daily tracking: weight, food, workouts, habits
  • HRT-aware macro calculations
  • Workout programs built for your goals
  • Form check video analysis
  • Progress analytics & consistency tracking
  • Medication & injection reminders
  • Accountability buddy pairing
  • Mid-week support & milestone celebrations
  • 14-day free trial included
Coming Soon — Launching Next Week

14-day free trial at launch — no card required to start

Need more direct access? See 1:1 coaching plans →

Questions

Everything you're wondering.

It's real coaching through a platform. Every check-in is read and every response is written specifically for you based on your actual data and history. It is not an automated bot. There is no generic template. The platform makes it possible to deliver coaching at a price that makes sense — but the coaching itself is real and personal.
No download required. Everything runs in your browser. You get a personal link that you bookmark and access any time. Works on desktop, tablet, and mobile.
Yes. From your tracking page you can send a message any time and get a response within minutes. Questions, wins, struggles, requests for adjustments — all of it is fair game. You are not limited to your weekly check-in.
It was built with trans and nonbinary bodies in mind from the start — HRT-aware calculations, affirming language, and an understanding of how hormone therapy affects weight, composition, and energy. But it is open to anyone who has felt overlooked by standard fitness programs. You do not have to be trans to benefit from an approach that actually accounts for how your body works.
BeSeen has a built-in food tracker — log your meals directly in the platform with no outside app needed. If you already use something like Cronometer or MyFitnessPal and want to keep it, you can log your daily totals inside BeSeen in seconds. We also support a portion-based system with no calorie counting, and an intuitive approach using hunger awareness with protein as your anchor. Your coaching works with whichever method fits your life.
Most apps fail because nothing happens when you stop using them. There is no check-in. No adjustment. No one notices. BeSeen notices. When you miss a week you hear about it. When something is off in your data you hear about it before you have to bring it up. That accountability is what makes the difference.
Your program is built around what you actually have. If 20 minutes is your real constraint that goes into your intake and your plan reflects it. A program you can actually do is better than a perfect program you never follow.
BeSeen does not include live coaching calls or direct calendar access to Trey. It is a coaching platform — check-ins, personalized responses, daily tracking, and real-time messaging — at a price that makes ongoing support accessible. If you want weekly Loom video responses, monthly 1:1 calls, and a higher level of direct access, the Momentum and All-In coaching tiers are designed for that.

Ready to be seen?

Coaching that actually notices. A system that remembers. Support that shows up before you have to ask. Launching next week.

Coming Soon — 14-Day Free Trial